Citation Analysis of Marketing Research: Key Contributions and Future Directions
Vikash Chandra Gautam, Arpita Sharma Kandpal, Nisha Arya & Sudhanand Prasad Lal · Archives of Current Research International · 2024
Citation analysis measures the relative importance or impact of an author, article, or publication by counting the number of times other works have cited it. This research conducted a thorough examination within the marketing academic field, exploring the most cited articles and...
Open access
Research Article
10.9734/acri/2024/v24i6818