Exploring the Impact of Consumer Information Search on Communication Product Choice in a Multi-channel Shopping Environment Using TAM Model
Wen-Chi Hsu & Hsiang-Tsai Chiang · Asian Journal of Economics, Business and Accounting · 2024
In the era of ubiquitous technology and information accessibility, multi-channel shopping has emerged as a prevalent consumer purchasing mode. This diversified shopping landscape presents consumers with an array of shopping channels and product options, profoundly influencing the...
Open access
Research Article
10.9734/ajeba/2024/v24i101509