The Effect of Integrity of Product Image and Perfectionism Personality of Consumer on Purchase Intentions
Ying Xu, Xiaofu Pan, Dandan Liu & Zhaojing Wang · Journal of Economics, Management and Trade · 2014
This study employed the 2×2 mixed experimental design to explore the effect of integrity of product image and perfectionism of consumer on purchase intentions. The result indicated that the integrity of products had significant positive effect on purchase intention of consumers....
Open access
Research Article
10.9734/BJEMT/2015/13524