Skip to content
Y

Yuchi Xie

Publications (1)

Promoting Intangible Cultural Heritage through New Media: A Case Study of Nuo Culture Dissemination by a Chinese NGO

Shichao Qiu & Yuchi Xie · Asian Journal of Education and Social Studies · 2025

This study aims to explore how non-governmental organizations (NGOs) navigate the balance between tradition and innovation in the preservation of intangible cultural heritage (ICH) in the rapidly digitalizing world. Focusing on the Anshun Mask and Nuo Sculpture Culture Company’s...

Open access Research Article 10.9734/ajess/2025/v51i72168