The Effect of Social Media Marketing Activities of Skin Care Brand Image on Customer Loyalty
Yulisma Anugrahani & Arif Hartono · Asian Journal of Economics, Business and Accounting · 2023
The presence of digital platforms is used as a means of communication, advertising, promotion, and lifestyle demonstration to maintain the existence and business operations of a brand by adopting online technology and social media marketing activities (SMMA). Globally and nationa...
Open access
Research Article
10.9734/ajeba/2023/v23i10966