Yuniarti Fihartini

The Influence of Price, Brand Image and Product Quality on the Purchase Decision of Pinkflash Cosmetics in Bandar Lampung

Diana Ayu Saputri, Yuniarti Fihartini & Nuzul Inas Nabila · South Asian Journal of Social Studies and Economics · 2025

Aims: This study aimed to examine the effect of price, brand image, and product quality on the purchasing decisions of Pinkflash cosmetics among consumers in Bandar Lampung. Study Design: Descriptive quantitative study. Place and Duration of Study: The study was conducted in Band...

Open access Research Article 10.9734/sajsse/2025/v22i91168

The Influence of Destination Attribute Preferences on Emotional Engagement and Visitor Satisfaction at Kampung Kopi Rigis Agrotourism in West Lampung

Tri Agustam, Satria Bangsawan & Yuniarti Fihartini · Asian Journal of Economics, Business and Accounting · 2025

Kampung Kopi Rigis Agrotourism, located in West Lampung Regency, is a prominent destination that offers unique experiences rooted in coffee cultivation and local cultural heritage. This study investigates the influence of destination attribute preferences, comprising attraction,...

Open access Research Article 10.9734/ajeba/2025/v25i71910

The Influence of E-Service Quality, E-Trust, and E-Satisfaction on E-Loyalty among the Customers of Online Travel Agent Tiket.com

Indah Liza Rofiani, Roslina & Yuniarti Fihartini · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study aims to examine the influence of e-service quality, e-trust, and e-satisfaction on e-loyalty among users of the online travel agent Tiket.com in Indonesia. Study Design: The research employed an explanatory quantitative design, utilizing a survey strategy to expl...

Open access Research Article 10.9734/ajeba/2025/v25i71896