Do Demographic Factors Influence Physicians' Perceptions of the Effectiveness of Pharmaceutical Marketing Strategies?
Zahid Ilyas & Mushtaq Ahmad Siddiqi · Asian Journal of Economics, Business and Accounting · 2022
Pharmaceutical companies employ a variety of marketing strategies to influence physicians' prescribing behaviour in favour of their drugs. Every year, billions of dollars are spent on such marketing strategies. However, research on the role of physicians' socio-demographic variab...
Open access
Research Article
10.9734/ajeba/2022/v22i23876