The present study explores the strategic diversification of value-added dairy and non-dairy products developed by Gujarat-based cooperatives, with a focus on GCMMF’s flagship brand, Amul. The research investigates how these cooperatives have evolved their product portfolios beyon...
Open access
Research Article10.9734/acri/2025/v25i91516
The present study explores the strategic diversification and product innovation undertaken by Gujarat Dairy Cooperatives, with a particular focus on GCMMF and its flagship brand, Amul, in the sweets (Mithai) and gourmet product segments. Traditionally known for dairy staples such...
Open access
Research Article10.9734/acri/2025/v25i71347
The aim of present study is to analyse the vast ambient product portfolio of Gujarat’s dairy cooperatives, with a primary focus on the Gujarat Cooperative Milk Marketing Federation (GCMMF) and its flagship brand, Amul. The Gujarat Dairy Cooperatives is a globally recognized model...
Open access
Research Article10.9734/acri/2025/v25i61306