Attitude-Behavior Gap in Green Consumption Behavior: A Review
Zihui Zhuo, Zheng Ren & Zhiwen Zhu · Journal of Economics, Management and Trade · 2022
Although consumers are willing to purchase green products to prevent or alleviate environmental degradation, their positive attitude towards green products does not always translate into action. This phenomenon is called the attitude-behavior gap/consistency in the context of gre...
Open access
Research Article
10.9734/jemt/2022/v28i121065