Aims: Price is one of the pivotal determinants when consumers make purchasing decisions. An unresolved issue in extant literature regarding factors that affect price referencing remains. The difficulty is in identifying types of price references that consumers will use in any giv...
Open access
Research Article10.9734/ajeba/2023/v23i8953
Aims: This study was conducted to examine the effect of red flags and auditor's professional skepticism on the ability of internal auditors to detect fraud. Study Design: Quantitative method with survey method. Place and Duration of Study: Internal Auditors who work at Rural Cred...
Open access
Research Article10.9734/ajeba/2023/v23i8952
Aims: This paper gets rid of the limitation of patent quantity of intellectual property, strengthens people's protection on the quality of intellectual property, and makes people realize that intellectual property will eventually be transformed into productivity and have an impac...
Open access
Research Article10.9734/ajeba/2023/v23i8951
This study aims to examine factors that drive online purchase intention and the mediating effect of online trust on social commerce Skintific TikTok Shop. This study employs a quantitative approach. Online questionnaires with a six-point Likert scale measurement are used. This st...
Open access
Research Article10.9734/ajeba/2023/v23i8950
To empirically investigate the value relevance of environmental sustainability information disclosure of listed oil and gas firms in Nigeria, this study made use of Ohlson 1995 Valuation Model and a fifteen (15) year time period beginning from year 2006 to year 2020. Further, the...
Open access
Research Article10.9734/ajeba/2023/v23i8949
The Spatial Planning Act of Taiwan was implemented on May 1, 2016. To protect the legal rights of landholders, the Ministry of the Interior stipulated Measures for Compensating Loss Incurred during The Implementation of Spatial Planning in accordance with Article 32, Paragraph 3...
Open access
Research Article10.9734/ajeba/2023/v23i7948
Youth participation in leadership activities is a continuous discussion to emphasize in our Tanzanian community. There are limited research findings on factors contributing to youth participation in leadership in secondary schools. This results in a lack of confidence, communicat...
Open access
Research Article10.9734/ajeba/2023/v23i7947
The spread of the COVID-19 pandemic has had massive impacts on digital marketing, notably in Sub-Saharan Africa, which had been the preferred method of marketing in recent years. The term "Sub-Saharan Africa" is used to describe the African countries south of the Sahara Desert. T...
Open access
Research Article10.9734/ajeba/2023/v23i7946
The East African Community members' strategy is focused on achieving smart, sustainable, and inclusive economic growth. This cannot be achieved without the major contribution of skills, knowledge, and innovation, commonly known as human capital formation. It is difficult to belie...
Open access
Research Article10.9734/ajeba/2023/v23i7944
Fear appeals have long been a means of persuasion to promote favorable health behaviors. In the case of COVID-19 in particular, the mere presence of this epidemic seems to have the psychological consequence of fear in many individuals. Resorting to fear appeals becomes an adjunct...
Open access
Research Article10.9734/ajeba/2023/v23i7945