Aims: Researchers want to discover the marketing plan of PT Catur Manunggal Berjaya Facial Cleansing Tissue called “Buddies”. Study Design: Applied qualitative research. Place and Duration of Study: PT Catur Manunggal Berjaya. Methodology: Data collection methods used are intervi...
Open access
Research Article10.9734/ajeba/2022/v22i2130684
Successful promotion is a substantial aspect on which business establishments anchor their success. This study aimed at evaluating the effect of sales promotion on sale performance of Kenya Tea Packers Ltd. The study was informed by the AIDA Theory developed by Elmo Lewis, in (18...
Open access
Research Article10.9734/ajeba/2022/v22i2030680
The high growth of social media users has allowed marketers to analyze the potential of using social media sites for targeting the customers all around the world. Different platforms of social media has become the richest source for promotional tool and forming consumer’s attitud...
Open access
Research Article10.9734/ajeba/2022/v22i2030681
The purpose of this case study is to find out how Covid-19 has impacted the working environment all across the globe. Remote workers and Hybrid Working Model are some of the concepts that many companies have started to adopt and implement for their employees. Here, the case of a...
Open access
Research Article10.9734/ajeba/2022/v22i2130682
This study aims to examine the phenomenon of corruption fraud which is proxied by earning management in companies listed on the Indonesia Stock Exchange. This study uses the variables of leverage, capital expenditure, and profitability as key variables that influence earning mana...
Open access
Research Article10.9734/ajeba/2022/v22i2030677
As part of their market segmentation, chain branding, and or the wider issue of customers’ increasing attention in the context of a low-carbon economy, hotels seem to be increasingly engaged in Corporate Social Responsibility activities to better capture their customer reaction,...
Open access
Research Article10.9734/ajeba/2022/v22i2030678
Aims: Comparing and analyzing manufacturing companies listed on the IDX (Indonesian Stock Exchange) before and during the global financial crisis due to Covid-19 for the 2015-2021 period. Study Design: This study uses quantitative descriptive method. Place and Duration of Study:...
Open access
Research Article10.9734/ajeba/2022/v22i2030676
The study sought to assess the effect of inventory management practices on educational service delivery at Sunyani Technical University (STU). The study was guided by three specific objectives; inventory management practices in Sunyani Technical University, the relationship betwe...
Open access
Research Article10.9734/ajeba/2022/v22i2030675
V. Vishnukanth Rao, Al-Toubi, Jawhara Khalaf, Mallak Humaid Al-Shaaili, Balqies Hamed AL-Shuaili, Jawhara Khalaf Al-Toubi, Tahani Saleh Al-Nadabi & Rao, V. Vishnukanth·Asian Journal of Economics, Business and Accounting·2022
This study is conducted to examine the layoff in Oil Service Company and its impact on employees for various reasons, including: first, to study the causes of layoff in Oil Service. Second, to know the perception of employees on layoff in Oil Service. Third, to understand the eff...
Open access
Research Article10.9734/ajeba/2022/v22i2030672
In spite of the paramount importance of small and medium enterprise on the contribution of economic development in Tanzania. But still the sector hindered by several challenges. The study aimed to examine Factors influencing the performance of small and medium enterprises in Tanz...
Open access
Research Article10.9734/ajeba/2022/v22i2030673