Every country has its own economic feature. The economic feature of the country may be private or capitalized, centralized or controlled by the government, mixed it is the combination of both. In the private economy, the major player is private owners who are the central point of...
Open access
Research Article10.9734/AJEBA/2018/46740
Aims: This study examined the Match-up Hypothesis [1] in celebrity endorsement from attractiveness and expertise to personality aspect and investigate the impact of brand personality and celebrity personality congruity on brand and endorsement evaluation. Study Design: Quantitati...
Open access
Research Article10.9734/AJEBA/2018/45125
This research paper investigated the relationship between corporate culture and financial statement fraud among listed companies in Nigeria. Data for the research was collected from primary sources through the issue of structured questionnaires to the top and mid-level accounting...
Open access
Research Article10.9734/AJEBA/2018/46149
One of the major economic problems in the developing nation like Nigeria is low domestic investment finance. The vicious cycle of low domestic investment finance as a result of low savings lead to low capital formation and this has become a cankerworm which has eaten deep into th...
Open access
Research Article10.9734/AJEBA/2018/45698
The provision of better services has been a foremost goal of a public sector service department, and leadership has been a challenging managerial aspect in public sectors, mainly because the chain of responsibility and answerability is not clear and the process of managerial asse...
Open access
Research Article10.9734/AJEBA/2018/45621
Backbone of Zanzibar economy is farming. Farming contributes much in the form of profitability generated that is influenced by systematic risk factors. This study aim is to find the effect of systematic risk factors on the profitability of cassava farming in Zanzibar. The sales m...
Open access
Research Article10.9734/AJEBA/2018/45517
The main duty of every corporate house is to disclose its business affairs to various stakeholders. Stakeholders are the group of people having direct or indirect interest on the business performance and its positional aspects. To disclose information related to the firm perform...
Open access
Research Article10.9734/AJEBA/2018/45843
The Nigerian banking industry is rapidly becoming highly competitive, and employee loyalty and retention have come to the fore of organisational sustainability. This study employed a descriptive survey research design. The population of the study comprised the top level managemen...
Open access
Research Article10.9734/AJEBA/2018/44245
A carefully designed study conducted to find out the cultural issues reigning business development in the northern region of Bangladesh. Also aimed at prescribing the possible way outs for organisations to cope up with these issues. Both the quantitative and qualitative research...
Open access
Research Article10.9734/AJEBA/2018/43258
The roles of Family Owned Businesses (FOBs) cannot be overemphasized in providing employment and contributing immensely to the economic growth of Nigeria. Anambra state known for its entrepreneurial exploits enjoys its fair share of family businesses as all over the states; there...
Open access
Research Article10.9734/AJEBA/2018/44817