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Asian Journal of Economics, Business and Accounting

Published by SCIENCEDOMAIN international · ISSN (electronic) 2456-639X

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2,323

Articles indexed

295

2026 articles

2,322

Open access

10,741

Citations (indexed)

Publications by year

Articles (2323)

Mandatory Retirement of High-Performing Staff and Organizational Sustainability

Funke Saraki & Bello Sunday Ade · Asian Journal of Economics, Business and Accounting · 2025

This study examined the consequences of mandatory retirement of high-performing staff on organizational sustainability and overall organizational success. A descriptive correlational research design was adopted to assess the effects of such policies on knowledge retention and inn...

Open access Research Article 10.9734/ajeba/2025/v25i122086

Investigating Corporate Governance and Firms Performance Nexus in Nigeria: Evidence from Panel ARDL and GMM

Chinwe Ada Olelewe, Charles O. Manasseh, Kizito Nweze & Austin Maduekwe Nnamdi · Asian Journal of Economics, Business and Accounting · 2025

This study investigates corporate governance and firm performance nexus of 30 selected firms Listed on the Nigerian stock exchange (NSE) – 15 blue-chip firms and 15 penny firms using panel dynamic autoregressive distributed lag (ARDL) model and differenced and system generalized...

Open access Research Article 10.9734/ajeba/2025/v25i122085

FinTech and Institutional Disruption: A Systematic Literature Review on Innovations and Transformation in Finance

Mesud Mohammed, Gurudutta P. Japee & Ebrahim Mohammed · Asian Journal of Economics, Business and Accounting · 2025

The purpose of this systematic literature review is to explore how financial technology innovations are transforming and disrupting the traditional financial industry and remodeling the global finance ecology. Applying the PRISMA 2020 model, we systematically reviewed 24 empirica...

Open access Research Article 10.9734/ajeba/2025/v25i122083

Storytelling Marketing and Cross-Cultural Branding of Fuliang Tea: A Systematic Review and Global Evidence Synthesis

Huang Qiuyang, Chen Zhengjun, Li Kui, Wei Fangfang & Yu Yuan · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study has conducted a systematic literature review (SLR) to evaluate the effectiveness of brand storytelling in the cross-cultural e-commerce context of Fuliang tea. It synthesizes global empirical evidence on storytelling marketing within the tea industry and introduc...

Open access Research Article 10.9734/ajeba/2025/v25i122084

Green Marketing and Consumer Purchasing Behavior: A Systematic Literature Review through the Lens of Behavioral Economics

Delia Francesca L. Estropia, Ma. Charis Eve C. Remoreras & Karl P. Campos · Asian Journal of Economics, Business and Accounting · 2025

In today’s world, where environmental awareness and sustainable consumption are becoming global priorities, green marketing plays a vital role in influencing consumer behavior and business strategies. This paper discusses the relationship between green marketing and consumer purc...

Open access Research Article 10.9734/ajeba/2025/v25i122080

Low-carbon City Pilot and Urban Green Innovation: From the Perspective of Ecological Attention

Xiangyi Li, HaoLong Huang & Ming Jiang · Asian Journal of Economics, Business and Accounting · 2025

In response to global climate challenges and the pursuit of sustainable development, low-carbon city pilots (LCCP) have become a critical instrument for China to achieve its carbon peaking and neutrality goals. This study empirically investigates the impact of the LCCP policy on...

Open access Research Article 10.9734/ajeba/2025/v25i122081

Adhocracy Culture and Organizational Adaptability: Insights into Strategic Plan Implementation in Kenya’s Insurance Sector

Mung’athia Samson, Nzioki Susan & Nganu Margaret · Asian Journal of Economics, Business and Accounting · 2025

This study explores the impact of organizational culture on execution of strategic plans within the Kenyan insurance industry, with a strong emphasis on adhocracy culture, a culture type under Competing Values Framework (CVF). Adhocracy culture underpins innovation, flexibility,...

Open access Research Article 10.9734/ajeba/2025/v25i122082

CSR and Women’s Empowerment in Odisha, India: A Case Study of Business and Social Equity Initiatives

Soumya Subham Mallick & Manosmita Mahapatra · Asian Journal of Economics, Business and Accounting · 2025

Corporate Social Responsibility (CSR) is a term, which has attracted the attention of academics institutions and industries very recently. In India, especially Tata has been implementing CSR activities since 1912. It is the beginning of the 19th century transformed this concept o...

Open access Research Article 10.9734/ajeba/2025/v25i122079

Exploring the Impact of Omnichannel Experience and Integration Quality on Customer Satisfaction: The Mediating Role of Perceived Value

Azzahra Lulu Alifiyah, Dhea Nanda Putri Kredana, Najwa Felaha Salsabila, Amelindha Vania & Nur Laili Fikriah · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study aims to examine the effects of omnichannel customer experience and integration quality on customer satisfaction, with perceived value as a mediating variable, within the café service context in a developing economy. The research is conceptually grounded in custom...

Open access Research Article 10.9734/ajeba/2025/v25i122076

Quality Education, Skill Development and Entrepreneurship in Jammu and Kashmir

Anchal Kumar, Deep Kumar & Manoj Bhatt · Asian Journal of Economics, Business and Accounting · 2025

The study examines the interrelationship between entrepreneurship, skill development and quality education in the socio-economic context of Jammu and Kashmir- a region endowed with natural beauty yet challenged by political instability, unemployment and infrastructural limitation...

Open access Research Article 10.9734/ajeba/2025/v25i122077