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Asian Journal of Economics, Business and Accounting

Published by SCIENCEDOMAIN international · ISSN (electronic) 2456-639X

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2,323

Articles indexed

295

2026 articles

2,322

Open access

10,740

Citations (indexed)

Publications by year

Articles (2323)

Environmental Intensity, Social Responsibility, and Governance as Drivers of Profitability in Listed Nigerian Manufacturing Firms

Vincent Olawale Bamidele, Kazeem Abiola Adetunji & Akinlolu Henry Adediran · Asian Journal of Economics, Business and Accounting · 2026

Manufacturing firms in Nigeria face increasing environmental and social pressures that may affect the efficiency with which corporate assets generate returns. This study examined the separate effects of environmental intensity, social responsibility, and corporate governance on p...

Open access Research Article 10.9734/ajeba/2026/v26i82357

Measuring Labour Underutilisation in India: Beyond the Headline Unemployment Rate

Ayushee Gautam & Gulshan Kumar · Asian Journal of Economics, Business and Accounting · 2026

Aims: The main aim of the study is to measure the extent of labour underutilisation in India using alternative labour market indicators defined by the International Labour Organization (ILO) in its Key Indicators of the Labour Market (KILM) series, and to test whether the headlin...

Open access Research Article 10.9734/ajeba/2026/v26i82358

Evaluating the Effectiveness of Artificial Intelligence in Talent Management: Evidence from Multinational Fast-moving Consumer Goods Companies

Igboko Omeaku Princewill · Asian Journal of Economics, Business and Accounting · 2026

Artificial Intelligence (AI) is increasingly transforming talent management by enhancing recruitment, employee development, workforce planning, and organisational decision-making. However, empirical evidence on its effectiveness within multinational Fast-Moving Consumer Goods (FM...

Open access Research Article 10.9734/ajeba/2026/v26i82352

Digital Marketing Strategies and Services of Public Sector Banks: A Case Study

Parelli Srinivas & P. Varalaxmi · Asian Journal of Economics, Business and Accounting · 2026

The adoption of modern technologies has taken centre stage in the banking industry. It enables banks to strengthen customer interaction, enhance brand visibility, and deliver superior services in a highly competitive environment. The current research paper entitled “Digital Marke...

Open access Research Article 10.9734/ajeba/2026/v26i82353

GST 2.0 Reforms and Women-led Enterprises: Assessing Business Performance and Economic Inclusion in Telangana, India

Adevally Soujanya · Asian Journal of Economics, Business and Accounting · 2026

The Goods and Services Tax (GST) 2.0 reforms aim to strengthen India's tax administration by promoting compliance, transparency, and economic inclusion. This study examines the impact of GST 2.0 reforms on business performance and economic inclusion among women-led enterprises in...

Open access Research Article 10.9734/ajeba/2026/v26i82354

Beyond Indigenous Environmental Knowledge: Rethinking Environmental Reorientation for a Green Port Harcourt, Nigeria

Christiana Onuabuchi Lucky-Kormene, Okocha, Belemenanya Friday, Njoku, Maurice Nnadozie & Okocha, Nkasiobi Otuonye · Asian Journal of Economics, Business and Accounting · 2026

Rapid urbanisation and industrialisation in Port Harcourt have intensified concerns about whether environmental practices brought from residents’ places of origin are compatible with urban sustainability. This study examined the relationships between indigenous environmental prac...

Open access Research Article 10.9734/ajeba/2026/v26i82355

Institutional Decoupling and the Economics of Financial Reporting: Evidence from Nigeria's Pharmaceutical Sector

Endurance Sani Aferokhe, Joan Onyinyechi Njoku, James Apemiye & Chigozie Kennedy Uzoh · Asian Journal of Economics, Business and Accounting · 2026

This study investigates whether corporate governance mechanisms constrain earnings management among listed pharmaceutical firms in Nigeria through the lens of institutional decoupling. The analysis covers 2015–2025 and uses a census of seven firms, yielding 58 firm-year observati...

Open access Research Article 10.9734/ajeba/2026/v26i82350

Tax Administration Reforms and Turnover Tax Compliance among SMEs in Kitale Town, Kenya

Beatrice Chebon, Peter Nderitu Githaiga & David Wangombe · Asian Journal of Economics, Business and Accounting · 2026

Kenya Revenue Authority has introduced several reforms to enhance turnover tax compliance among SMEs and reduce the need for assistance from tax practitioners. Despite these efforts to support micro-enterprises, uptake remains low. This study examined the effect of tax administra...

Open access Research Article 10.9734/ajeba/2026/v26i82351

Beyond the Layover: The 7Ps Marketing Mix, Service Quality Gaps, and Guest Experience in Small-Town Hotels

Rustum D Gevero & Jofran P Doromal · Asian Journal of Economics, Business and Accounting · 2026

This study investigates how small-town hotels implement marketing strategies and manage service quality in secondary, transit-oriented destinations. Although previous research has extensively covered hospitality in major tourist hubs, limited attention has been given to the uniqu...

Open access Research Article 10.9734/ajeba/2026/v26i82348