In the academe, performance management motivates teachers to work well, helping them to advance their careers, fostering a culture of performance, choosing applicants for promotions, eliminating underachievers, and supporting the execution of organisational strategies. This paper...
Open access
Research Article10.9734/arjass/2025/v23i9788
The primary task of advertising is to formulate a powerful sales message which is all about satisfying consumer needs, protecting the larger and establishing a long-term relationship with the product. Any creative strategy in advertising involves a crucial decision in adoption an...
Open access
Research Article10.9734/arjass/2025/v23i9786
The study examined the long term psychological and social impacts of COVID-19 on the psychological and social behavior of residents of Mulenga Hills in Kasama District of Zambia. The pandemic, beyond its direct health implications, significantly disrupted mental wellbeing, social...
Open access
Research Article10.9734/arjass/2025/v23i9787
The Kankanaeys, who reside primarily in the upland areas of Benguet and Mountain Province, possess a distinct cultural identity expressed through traditional religious rituals, medicinal practices, oral literature, and subsistence livelihoods. Yet, their cultural heritage is unde...
Open access
Research Article10.9734/arjass/2025/v23i9785
Riverine islands (chars) along the Brahmaputra region in Assam are ecologically vulnerable, lacking socio-economic benefits. The unavailability of empirical data related to the dynamics of livelihood in the riverine char regions leads to the current situation being unknown. Based...
Open access
Research Article10.9734/arjass/2025/v23i9784
This study investigated the extent to which local hospitality businesses embrace sustainability within the context of the province's designation as a UNESCO biosphere reserve. Using a descriptive quantitative design, the research employed survey questionnaires to collect data fro...
Open access
Research Article10.9734/arjass/2025/v23i9782
This paper examines the extent to which gender equality relates to Nigeria's development outcomes and explores whether specific dimensions of inequality—such as access to education, healthcare, economic opportunities, and political representation—constrain the realization of the...
Open access
Research Article10.9734/arjass/2025/v23i9783
The Scarlet Letter is a novel by 19th-century American Romantic author Nathaniel Hawthorne. It tells a tragic love story set in 17th-century Puritan New England. As a woman of independent thought and rebellious spirit, Hester Prynne undergoes a personal transformation through her...
Open access
Research Article10.9734/arjass/2025/v23i9780
Effective strategic leadership is a critical determinant of institutional success, particularly regarding student academic performance. This study investigated the influence of principals’ strategic leadership practices on students’ academic performance at Kaiboi National Polytec...
Open access
Research Article10.9734/arjass/2025/v23i9781
This paper attempts to assess the types, amount and uses of Non-Timber Forest Products (NTFPs) by the Kuki Community of Kangpokpi district of Manipur. The study finds that forest resources plays an integral part for the Kukis in maximum ways like other tribal groups of Indian sub...
Open access
Research Article10.9734/arjass/2025/v23i9779