Role of Key Communicators in Disseminating Agricultural Information in Nilayur Village of Thiruparankundram Block in Madurai District

Abstract

The present study was taken up to identify the role of key communicators in the dissemination of agricultural information. The study area was Nilayur village of Thiruparankundram block located in Madurai district. A total of 60 respondents were sampled randomly for the study. Sociometric technique was used to identify the role of key communicator. The responses were noted and the identified six key communicators were classified as low, medium and high using the sociogram scores and cumulative percentage. Among the six key communicators, only one key communicator was identified as high levelcommunicator with a cumulative percentage of 100 per cent. Thus, the key communicator should be identified and they can be a handholding support for the extension personnel for dissemination of the technology to reach large farmers.