A Study on Determining Marketing Problems of Agricultural Commodities Faced by Farmers of Longleng District of Nagaland, India

Abstract

Production and productivity of agricultural commodities are increasing in Nagaland, India. Farmers were facing the marketing of produced commodities rather than increasing production. Therefore, a study was conducted in the state to determine different types of marketing problems faced by the farmers. Among the districts, Longleng district was selected randomly. The Ex-post Facto research design was followed to collect data from 150 randomly selected farmers from the district by face-to-face contact method. The study used the Garret ranking method to rank different marketing problems in the Longleng district of Nagaland. The study revealed that most (68. 67%) farmers were 26-41 years old. About one-third of farmers had an educational level up to high school. Above half of the respondents were female farmers, lived in nuclear families, and had annual incomes ranging from ₹ 24,312. 00 to ₹ 52,648. 00. The study found that the lack of an organised market became one of the serious problems in the district that ranked Ist, followed by a 'lack of awareness of market information'. 'Lack of storage facilities' was the third major market problem. The study suggested that a properly and systematically organised market and conducting different awareness cum training programmes, establishing market linkages with different digital market portals may enhance the knowledge of marketing information. Developing storage facilities like small warehouses and small cold storage near the marketplace might be a suitable solution to solve the main market problems, which will enhance farmers' income and improve the standard of living among farmers in Longleng district.