Community Consumption Behavior in West Nusa Tenggara Province during the COVID-19 Pandemic

Abstract

Aims: This study aims to identify the consumption behavior of people in West Nusa Tenggara Province during the COVID-19 pandemic. Study Design:  This research is quantitative descriptive. Place and Duration of Study: The location of this research was carried out in West Nusa Tenggara Province which consists of 10 regencies/cities namely West Lombok Regency, Central Lombok Regency, East Lombok Regency, North Lombok Regency, West Sumbawa Regency, Sumba Regency, Dompu Regency, Bima Regency, Mataram City, City of Bima. Duration of Study starts October 2021 - December 2021. Methodology: With a sample of 100 respondents. Collecting data using a questionnaire. Then to analyze the data using the three box method. Results: The results showed that the consumption behavior of the people in West Nusa Tenggara Province, which was seen from primary needs, showed that the average need index reached 82% or in the high category, where more people chose to buy masks during the pandemic. Then for secondary needs, the average need index reaches 65% or in the medium category, where people prefer to set aside money for education costs rather than vacationing with family. Final, In meeting the tertiary needs, people prefer to buy land/buildings. In this case, the tertiary needs are in the medium category with the demand index reaching 50%. Conclusion: It can be concluded that during the pandemic, the people of West Nusa Tenggara had various consumption patterns. both primary consumption which is in the high category, as well as secondary and tertiary consumption which is in the medium category.