Awareness Level of Female College Students on Entrepreneurial Skills in Pollachi: An Exploratory Study

Abstract

Entrepreneurship is a globally recognised catalyst for innovation, economic development, and job creation. In India, cultivating entrepreneurial skills among college students is a vital strategy for achieving economic self-reliance. Despite the governments and institutions’ efforts to promote women's entrepreneurship, there remains a gap in understanding the awareness and application of specific entrepreneurial skills. The study aims to assess the awareness level of female students regarding entrepreneurial skills, such as interpersonal skills, risk-taking, creativity, leadership, problem-solving, financial literacy, and decision-making. The study is descriptive, empirical, and analytical. The primary data was collected from 128 female students from the Pollachi institutions. The study revealed that the majority of the students are moderately aware of entrepreneurial skills. Based on the findings, suggestions have been proposed to address the identified difficulties to promote women's empowerment and enhance the practical implications of the study.