Awareness of Organisational Responsibility and Perceived Satisfaction Level of Farmer Producer Company Shareholders of Kerala, India

Abstract

The research study aimed to understand responsibility awareness and satisfaction levels of primary producers who were shareholders of different producer companies of the State of Kerala, India and analyse the relationship between socioeconomic variables with the same. Study sample constituted of 120 shareholders of different farmer producer companies in the state. The overall responsibility and satisfaction levels for the respondents were found to be 68.81% and 62.24% respectively. The study revealed that 51% of the producers had awareness about the organisational laws while only 46 % of them took effort to read the by-laws and written rules of the organisation. The lowest satisfaction levels were noted for “Input supply” and “Expert visits” components. Out of the six socioeconomic variables, three variables exhibited positive correlation with the awareness of organisational responsibility and two variables had positive correlation with satisfaction levels measured. From this study, it is clear that improving the input supply services and arranging extension services to shareholders can improve their satisfaction level with the FPCs and improve their attitude. Responsibility sensitisation may be carried out through trainings designed for this purpose to various stakeholders, with special focus on the less educated senior shareholders.