Impact of Consumer Multidimensional Online Trust-Risk in Adopting Togolese Mobile Money Transfer Services. Structural Equation Modelling Approach

Abstract

Mobile money transfer (MMT) services could generate an extra revenue source for both banks and telecom services providers. Hitherto, this expectation is sluggish to emerge in Togo obviously. The determinants of MMT acceptance seem unrevealed because of consumer trust and perceived risk from the online platform. The research broadens this issue by concurrently groping multidimensional trust and multifaceted perceived risk. A sample was collected from the populace of Lomé –Togo which yielded 538 valid questionnaires. Directed by the conceptual framework, twelve hypotheses were proposed and tested employing structural equation modelling (SEM) techniques. Results revealed all trust antecedents (dispositional, technology, and vendor) trust to have a strong positive influence on trust. It is disclosed that perceived privacy risk is not only an utmost dominant factor for perceived risk but also the overall result. However, no statistical significance was shown validating perceived time risk on aggregate perceived risk, similar to the cost perception towards trust construct. While Trust negatively influences perceived risk, both factors with their antecedents found to explain the acceptance of MMT among Togolese consumers efficaciously. It enlightens further on the direction of the trust-risk relationship. The findings were discussed along with various implications and future research.