A Conceptual Framework to Measure the Relationship between Social Media and the Decision-Making Process of Plastic Surgery Consumers in Jordan

Abstract

Aims: This article describes a unifying conceptual framework to measure the impact of social media on the decision-making process of plastic surgery consumers. Methodology: A conceptual framework for the plastic surgery consumers was developed based on the work of (Blakey, 2011; Schwarz et al., 2013; and Roberts & Lilien, 1993), and a conceptual model was previously developed by Akar et al. (2015). Results: The conceptual framework consists of three components that can be considered in relationship to each other: Social Media, Social Influence Process, and Decision-Making. Although the availability of measures for each of these components varies, the framework can be used to examine the relationship between Social Media and the Decision-Making Process of Plastic Surgery Consumers in Jordan. Conclusion: A conceptual framework that illustrates the relationships between social media and the decision-making process is an essential step toward providing a scientific base for studying plastic surgery consumers in Jordan.