Investing in the Digital Era: Determinants of Gen Z's Investment Interest
Sefiana Lisi Denia, Ika Yustina Rahmawati
Asian Journal of Economics, Business and Accounting · pp. 490–498 · Published 22 Aug 2025
10.9734/ajeba/2025/v25i81950Abstract
Generation Z is becoming increasingly interested in investing due to the ease of doing so and the growing availability of information. The purpose of this study is to investigate the impact of investment motivation, investment knowledge, and minimum capital on the interest of Generation Z in investing in Purwokerto. The quantitative sampling technique employed in this study is known as purposive sampling. The research sample consisted of 183 respondents who met the predetermined criteria and were included in Generation Z. Data were analyzed using multiple linear regression with Smart PLS software. The results show that Generation Z's interest in investing is positively influenced by minimum capital, investment motivation, and investment knowledge. According to these results, promoting investment engagement among Generation Z requires improving investment knowledge, motivation, and minimum capital.
Cited by 1
1 citation reported by external sources — individual citing-article records aren't available to list yet.
Related research
- The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta — shares topic coverage
- Willingness to Pay Analysis of Generation Z and Millennials for Organic Vegetables in Mataram City, Indonesia — shares topic coverage
- The Importance of Flexibility at Work for Generation Z in Germany — shares topic coverage
- Study of Brand Activism on Millennials and Generation Z — shares topic coverage
- Digital Curriculum Model for MBKM Program towards Job Readiness of Generation Z Facing the Industrial Era 4.0 — shares topic coverage
Article metrics
Real usage data collected on this platform.
0
Page views
0
PDF downloads
0
Outbound clicks
1
Citations
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
No views recorded yet.
Traffic sources
Referring site, by host.
No traffic recorded yet.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.