Sustainable Tourism Strategy: QSPM and SWOT Matrix
Zulkieflimasnyah ., Putri Reno Kemala Sari, Fitriah Permatacita, Serli Oktapiani, Muhammad Nurjihadi
Asian Journal of Language, Literature and Culture Studies · pp. 45–56 · Published 20 Jan 2022
Abstract
Aims: This study aims to study and recommend sustainable tourism strategies in the tourism sector in West Nusa Tenggara Province. Tourism is one of the leading sectors of the Indonesian economy. Study Design: This study is qualitative. Place and Duration of Study: West Nusa Tenggara, between September 2009 and December 2021. Methodology: This study uses a QSPM analysis tool and a SWOT matrix mixed-method with data collection through observations, interviews, surveys, and expert opinions. Results: The results of the study indicate that to improve the tourism sector, there are 3 main strategies that are recommended, namely: increasing human resources, coordination between the government, traditional stakeholders, the community, and the private sector as well as tourism promotion through the use of NTB cultural events. Conclusion: Based on the results and analysis conducted, it can be concluded that the tourism sector in Indonesia has enormous potential and resources, especially the tourism sector in West Nusa Tenggara Province.
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