Acceptability of and Willingness to Pay for Micronutrient Powder in Somaliland

Abstract

Objectives: Under five nutritional deficiencies in Somaliland constitute a major health concern. In response, Population Services International (PSI) undertook a study to examine practices related to acceptability of and willingness to pay for (WTP) MNP. Methods: 72 female caregivers from different socioeconomic groups trialed MNP. Focus group discussions on MNP were conducted with the trialists, a control group of 120 female caregivers, and 30 men. WTP exercises, using both the price sensitivity meter (PSM) and Becker-DeGroot-Marschak (BDM) methods were conducted with women. Results: 95.7% of the MNP trialists used the product; 61.2% would use MNP in the future. 64.2% would prefer to purchase in pharmacies and 28.4% in clinics. Although the PSM exercise indicated a high WTP (4,596 Somaliland Shillings), the BDM exercise resulted in a lower value (2,773 SS). 45.7% bid above the estimated cost (2,958 SS ) and the average bid 93.7% of the estimated cost. Conclusions: MNP would, therefore, be a suitable product for Somaliland; it is relevant to nutrition needs and caregivers show WTP close to the product's cost recovery price, necessitating minimal subsidies.