Leveraging Artificial Intelligence (AI) Platforms to Enhance the Visibility of Local Artists in Northwest Nigeria: Opportunities and Challenges

Abstract

The integration of artificial intelligence (AI) into creative industries has significantly transformed the visibility and market reach of artists globally. However, local artists in Northwest Nigeria continue to face numerous challenges in gaining recognition beyond their immediate communities. This study investigates the potential of AI-driven platforms in enhancing the visibility of these artists, exploring opportunities, constraints, and the role of digital innovation in the regional art landscape. Employing a mixed-method approach, the research incorporates both qualitative and quantitative data, utilizing statistical analysis tools such as SPSS, NVivo, and MATLAB. SPSS will facilitate the analysis of survey responses from local artists and art consumers, NVivo will be employed for thematic analysis of interviews and focus groups, while MATLAB will assist in modeling AI-driven visibility trends. Findings from this study will inform policy recommendations and provide strategic frameworks for leveraging AI in advancing the creative economy in Northwest Nigeria.