Producers' Perception of Grain Delivery in a Cereal Company in Northern Rio Grande Do Sul, Brazil

Abstract

Agribusiness is constantly growing every year, all due to the increase in the world population, which makes the demand for food ever greater. Agriculture in Brazil is seen today with the greatest potential for expansion and growth compared to other countries, thus the market and the agricultural industries are expanding. The objective of this work is to help a cereal company in the north of the state of the Rio Grande do Sul through a field survey in verifying the customers’ perception, and exploring the predominant factors in choosing the delivery of grain production. The purpose of the literature review was to clarify aspects regarding agribusiness and the area in which the research was carried out. Information collected in the literature review provided support for the construction of a questionnaire used in the data collection. Results showed explanation of the diversity of each region in which the company operated and with that, it was noted the different profiles of the producers, and consequently the competition, since each one had its peculiarities, and each client, regardless of region, had distinct needs that needed to be seen and met by the company in general. The company is in full growth, and has a very broad view of the market, that is, it is diversifying its areas of operation in the agribusiness branch in search of competitiveness, valuing customers and partners, always bearing in mind its principles and values, being this is a differential valued by its customers.