Personal Profile of Cooperative and Private Agri Input Dealers in the Jaipur Region of Rajasthan, India

Abstract

The study assessed the personal profile of cooperative and private agri-input dealers in the Jaipur region of Rajasthan. The study was conducted in 2022-23, and the data were collected from 240 cooperative and private agri-input dealers from the Jaipur and Tonk district of Rajasthan. It was revealed from the data that the majority of cooperative agri-input-dealers belong to the middle age group (51.67%) with secondary and senior secondary school education levels (66.67%) and had medium levels of annual turnover with seed, insecticide & pesticide and fertilizer dealership (65.83%), had medium experience with medium level exposure visit in medium category information seeking behaviour and had medium category market orientation with (64.17%) agri-input dealers belonged to the Member of one organization. had a majority of cooperative agri-input dealers (55%) medium category of mass media participation. Case of private agri-input belongs to the middle age group (46.67%) with a graduate education level (65.83%) and had medium to high levels of annual turnover (65%) with seed, insecticide & pesticide and fertilizer dealership (84.17%) and had medium experience of the dealership, high category exposure visit (61.67%) with high category of information seeking behaviour (40.83%) and had no member of any organization category (58.33%) with the medium category of mass media participation. This study considers government schemes for agri-input dealers according to their socio-economic condition.