Reframing Masculinity in Nigeria: Communication Strategies for Promoting Positive Gender Norms

Abstract

Masculinity in Nigeria has traditionally been framed by societal norms that emphasize dominance, economic superiority, and emotional restraint. These rigid gender expectations have contributed to gender inequality, gender-based violence, and restrictive roles for both men and women. This study explores the role of communication strategies in reframing masculinity to promote positive and inclusive masculine norms in Nigeria. Using secondary research methodology, the paper examines how media representation, advocacy campaigns, educational initiatives, and interpersonal communication influence the perception and expression of masculinity. The findings reveal that strategic communication efforts, such as gender-sensitive curricula, community-based discussions, and media portrayals of progressive male role models, have been instrumental in challenging harmful masculine norms. However, achieving lasting change requires a multidimensional approach involving policymakers, educators, media practitioners, and cultural leaders. The study recommends integrating gender-sensitive education in schools, promoting positive male role models in media, engaging religious and traditional leaders in gender advocacy, establishing community-based men’s groups, and enforcing policies that promote gender equality. Therefore, it is imperative for stakeholders at all levels to take decisive action in promoting positive masculinity through policy reforms, educational initiatives, and media advocacy to foster a more just and equitable society.