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Research Article Open access CC BY 4.0

Factors Affecting Purchase Intention of Online Shopping in Zalora Indonesia

Haryo Bismo Putro, Budhi Haryanto

Journal of Economics, Management and Trade · pp. 1–12 · Published 4 Jul 2015

10.9734/BJEMT/2015/18704

Abstract

The purpose of the study examined the relationship between ease of use and consumer attitudes, the relationship between usefulness and consumer attitudes, the relationship between perceived risk and consumer attitudes, and the relationship between consumer attitudes and intention to buy Zalora. The data collection used convenience sampling technique and the execution using questionnaire to collect the data. This method is used because the chosen sample must understand about the research problems. Questionnaire spreaded to 150 online consumers who has intention to buy Zalora at Paragon Mall in Surakarta. The geographical selection based on practical reasons where Surakarta has many online consumers. The 150 usable questionnaires were analyzed with SPSS. In this study, Structural Equation Modeling (SEM) is used to analyze the hypothesis of the research. The result showed positive relationship and all of the hypothesis is supported.

Ease of use usefulness perceived risk consumer attitudes intention to buy

Cited by 13

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