Service Quality, Price and Student Satisfaction in Modibbo Adama University of Technology, Yola. Adamawa State Nigeria

Abstract

Satisfying students is an important factor towards quality university education because students are the major customers of universities. This study analysed service quality, price and student satisfaction in Modibbo Adama University of Technology, Yola. The major objective is to assess the relationship between service quality, price and student satisfaction. The study used a sample size of 215 students from different departments and schools in the Modibbo Adama University of technology, Yola. The study analysed data using regression, Anova and independent t-test. The study found that tangibles, assurance and price were significantly associated with student satisfaction while reliability, responsiveness and empathy were not significantly related to student satisfaction. The study recommends that management of Modibbo Adama University, Yola should engage qualified lecturers, universities should encourage departments to open student support services and management should consider continue with the current pricing.