Trends and Awareness of Nutritional and Health Aspects of Dahi Consumption: A Consumer Analysis in Anand and Vidyanagar, Gujarat, India

Abstract

This study investigates the consumption patterns and consumer awareness of dahi in Anand and Vidyanagar cities. India, as a major dairy producer, relies heavily on fermented milk products like dahi, which plays a crucial role in the national diet and dairy industry. This research aims to analyze current trends in dahi consumption and assess awareness levels regarding its nutritional and health benefits. Through a survey of 100 respondents, the study reveals demographic characteristics, dahi consumption habits, and awareness levels regarding health benefit of dahi. The results show a high prevalence of dahi consumption (94%) with a preference for packed dahi (56%) and frequent consumption (49% consuming a few times a week, 36% daily). However, consumer awareness about nutritional content and health benefits of dahi was relatively low, with only 41% aware of its probiotic benefits and 33% aware of its potential role in weight management. The study employs descriptive statistics to analyze the data, finding that females predominantly make dahi purchase decisions (83%) and that joint families (60%) are more common among consumers. The findings underscore the need for increased consumer education on the nutritional and health benefits of dahi to enhance informed consumption choices. These insights can guide policymakers and industry stakeholders in designing effective educational campaigns and interventions to promote dahi consumption, ultimately supporting healthier dietary practices and boosting the dairy sector's growth.