Farmers’ Purchasing Behaviour and Satisfaction Level about Pigeon Pea Seeds in Kadi Taluka of Mehsana District, Gujarat, India

Abstract

India's agricultural sector remains a key contributor to GDP and food security, with pulses playing a crucial role in sustaining nutrition and rural livelihoods. Among them, pigeon pea (tur/arhar) is a vital crop grown across semi-arid regions. Recognizing the importance of seed quality—contributing 15–25% to total output companies like Saga Seeds are advancing in research and farmer engagement. The present aims to explore socio-economic profiles, seed purchasing behaviour, satisfaction levels, and challenges faced by farmers. A structured survey of 200 respondents revealed that most farmers were aged 41–60, held 1–5 acres of land, and belonged to nuclear families. Seeds were procured through dealers, cooperatives, and company reps, with product quality, yield, and disease resistance being top purchase drivers. Despite promotional outreach, issues like high input costs, pest attacks, and climate variability persist. The study highlights the need for targeted seed strategies, stronger extension services, and region-specific solutions to support sustainable pulse production in Kadi Taluka. Despite promotional efforts, challenges such as high input costs, pest attacks, and climate variability remain. The findings emphasize the need for localized strategies, stronger extension support, and improved access to quality seeds to ensure sustainable pigeon pea cultivation in Kadi Taluka.