Effect of Landscape on Consumers’ Behavior in Shopping Malls: An Empirical Study of Shoprite Malls at Akure, Nigeria

Abstract

Consumer behaviors have become prominent in the business platform and related discipline from past to present. Being able to understand consumer behaviors and identify strategies in this direction has become the most important condition for survival in competitive conditions. This study, it is aimed to determine the relationship between consumption concepts and architectural discipline. Design criteria that increase and decrease consumption preference and quantity have been investigated by determining the extent to which the interior and exterior architecture via landscape affected the consumption habits. Relevant literature, observations, and conceptual survey of the daily shopping malls were conducted at Shoprite Mall Akure. The Data was analyzed using Structural Equation Model (SEM) via AMOS to measure the architectural impacts on consumer shopping patterns. Thus, the findings show that a desirable landscape improves consumers' patronage tendency in shopping malls. This implies that architectural training and practice are sacrosanct in human shopping tendency.