Business Plan and Implementation Report on Fashion Business “CAYNILV”

Abstract

This report was created with the aim of finding out how the fashion business can have a big impact on local products. The influence of brand awareness this can have an impact on the local industry where the product is made. Brand awareness is important to increase sales because the more people know about a brand, the more likely they will consider and buy the products offered by that brand. Strong brand awareness can help local fashion brands maintain their position in a competitive market and continue to expand their customer base. Caynilv become a local brand that can meet the fashion needs of all groups at affordable prices with characteristics or uniqueness and maintain quality. The results of this business implementation can be realized well, although some gaps have been resolved with solutions that refer to marketing management theory. Based on the results of observations and existing opportunities, business development will be carried out by expanding the market share of products by providing other more varied products. Thus, the products produced can be more varied, and the target market can be wider.