Indian consumers are more health-conscious, preferring safe, natural, organic, and herbal items, particularly in personal care and cosmetics. Its popularity and demand are growing every year. Herbs are becoming increasingly popular in the personal care product segment. The growin...
Open access
Research Article10.9734/ajaees/2022/v40i1031097
The study aims to identify and describe the variety of coping strategies used by household’s disaster prone highlands and lowlands of Kerala. A multi stage sampling method was adopted for data collection purpose first stage from districts of Alappuzha and Pathanamthitta, Idukki...
Open access
Research Article10.9734/ajaees/2022/v40i1031098
This study analyzes the farmers' buying behaviour with reference to hybrid vegetable seeds. The research was carried out in the major six vegetable growing blocks of Coimbatore District, Tamil Nadu. A total of 120 farmers were selected using the simple random sampling method. The...
Open access
Research Article10.9734/ajaees/2022/v40i1031099
The main purpose of the study was to ascertain the adoption of recommended cabbage cultivation technology of the farmers in east khasi hills district, Meghalaya. The aforementioned study was conducted in Mawryngkneng Block in East Khasi Hills District,Meghalaya in the year 2022....
Open access
Research Article10.9734/ajaees/2022/v40i1031100
This research project had the purpose to discuss the impact of the Brand Image of the hypermarket among the customers in Coimbatore city. Retailer’s brand image is the key factor that help them to engage with customers and influence their buying behaviors. The concept of the bra...
Open access
Research Article10.9734/ajaees/2022/v40i1031101
Path analysis was used to identify the direct and indirect effects of independent variables on dependent variables. The study intends to find out the key independent variables which affect the attitude and career preferences of polytechnic students. A sample of 240 students were...
Open access
Research Article10.9734/ajaees/2022/v40i1031093
Socio-economic development of rural households is directly linked with the extent of access and usage of financial services, since it equips the households with credit in times of emergency and also useful in upliftment of their status by investing in the productive purposes. Des...
Open access
Research Article10.9734/ajaees/2022/v40i1031094
The human community all over the world are growing consciousness over poisonous residues of agrochemicals in the food they consume and also on the health and environmental hazards associated with it. This therefore lead to a re-invention of an alternate form of agriculture devoid...
Open access
Research Article10.9734/ajaees/2022/v40i1031095
The current study is aimed at using co-integration in assessing the level of market integration among selected cotton markets in India. Monthly cotton price data were collected for the period 2008-09 and 2016-17 from the AGMARKNET website. The advanced time series econometric too...
Open access
Research Article10.9734/ajaees/2022/v40i1031109
Watershed management activities are carried out with an aim to keep natural resources from deteriorating that ultimately safeguard ecological balance as well as consistent economic growth. In this paper, some important peculiarities of Participatory Rural Appraisal (PRA) procedur...
Open access
Research Article10.9734/ajaees/2022/v40i1031090
The demand for milk from indigenous cows had greatly grown over the time, particularly in India. There is a shift toward the consumption of milk from indigenous cows to milk from cross breed cows for a variety of reasons, including the health benefits and other attributes like ta...
Open access
Research Article10.9734/ajaees/2022/v40i1031089
The present study investigate the efficiency of marketing of Apple in Kullu district of Himachal Pradesh. Kullu district was purposively selected for the study as apple is primarily grown crop in the district. The sample drawn for the study comprised of 100 apple growers of Kullu...
Open access
Research Article10.9734/ajaees/2022/v40i1031091
Aims: To assess the factors influencing dietary diversity of Pubic Distribution System Beneficiary Households in rural and urban areas. Study Design: Purposive Random Sampling was used. Place and Duration of Study: In Tamil Nadu, the Villupuram district was purposively selected f...
Open access
Research Article10.9734/ajaees/2022/v40i1031092
Improved people's livelihoods have a great potential to solve food insecurity issues. The uptake and use of enhanced agricultural technologies have been identified as one of the best ways to improve yields of smallholder rural farmers leading to improved livelihoods and stable so...
Open access
Research Article10.9734/ajaees/2022/v40i1031085
The study aims to assess the awareness level of Geographical indication on Madurai Malli in Madurai district. It was found that Majority of the respondents were having low level of awareness on GI Madurai malli. It was inferred from farmers in the study area doesn’t know the real...
Open access
Research Article10.9734/ajaees/2022/v40i1031086