Maxwell Oduro Yeboah, Emmanuel Ataridena Anafo, Lexington Amo Maclauglin, John Kwame Agbenyeavu, Rosemond Agyeiwaa, Thomas Nfi, Konlan Patience, Ibrahim Iddrisu, Fiagbe Loveland & Raphael Kumah Abolasom·Asian Journal of Economics, Business and Accounting·2026
Aims: To describe financial strain, coping practices and perceived employment-related consequences among nursing and midwifery respondents in Northern and Southern Ghana. Study Design: Cross-sectional online survey. Place and Duration: Ghana, January–March 2026. Methodology: Resp...
Open access
Research Article10.9734/ajeba/2026/v26i112419
This study examined the influence of social media marketing intensity on sales performance among selected retail businesses in Iringa Municipality, Tanzania. Social media marketing intensity was assessed through platform diversity, posting frequency, customer engagement and promo...
Open access
Research Article10.9734/ajeba/2026/v26i112417
This study examined associations among financial management practices (FMP), adoption of the Integrated Financial Management Information System (IFMIS), and treasury officials' perceptions of county-government performance in Kenya, including a proposed FMP-by-IFMIS interaction. A...
Open access
Research Article10.9734/ajeba/2026/v26i112418
Digital-intelligent transformation has become a key driver of industrial upgrading and regional development, yet its effects on the cultural industry remain underexplored, particularly regarding transmission mechanisms and spatial spillovers. Using provincial panel data from 31 p...
Open access
Research Article10.9734/ajeba/2026/v26i112415
Milk trading is a significant livelihood activity for people in pastoral regions. However, in Garissa and Tana River Counties, milk traders face significant performance challenges. Although research indicates that Ansoff growth strategies can help improve performance, most existi...
Open access
Research Article10.9734/ajeba/2026/v26i112416
The dairy industry plays an important role in the world economy. However, in Garissa and Tana River Counties, milk traders face significant performance challenges. Although research indicates that Ansoff growth strategies can help improve performance, most extant empirical studie...
Open access
Research Article10.9734/ajeba/2026/v26i102414
Background: Personnel service quality is central to intercity public road passenger transport, yet little is known about whether personnel at different touchpoints along the travel chain relate to travellers’ behavioural intentions directly or through customer satisfaction. Exist...
Open access
Research Article10.9734/ajeba/2026/v26i102413
Domestic private investment plays a critical role in capital formation, productivity enhancement, and sustainable economic development in Kenya. However, the ability of external capital inflows to stimulate domestic private investment may depend on the political and institutional...
Open access
Research Article10.9734/ajeba/2026/v26i102412
This study examined the effects of customer engagement through social media marketing on the growth of small businesses in Iringa Municipality, Tanzania. The study was guided by Customer Engagement Theory and Relationship Marketing Theory and employed a quantitative approach with...
Open access
Research Article10.9734/ajeba/2026/v26i102410
Fiscal policy is one of the most debated tools of government policy for controlling inflation, with consequences that may vary according to political influences arising around elections. This study investigated whether Kenya's electoral cycle affects the relationship between gove...
Open access
Research Article10.9734/ajeba/2026/v26i102411
Against the backdrop of intensifying global market competition and China’s pursuit of high-quality development in manufacturing, the improvement of labour productivity has become a critical lever for firms to achieve sustainable growth. Using a sample of 32,914 firm-year observat...
Open access
Research Article10.9734/ajeba/2026/v26i102409
Employee retention has become increasingly important in the modern workplace, particularly as employees seek visible career pathways, internal mobility and opportunities for continuous development. This study examines the role of career visibility, internal mobility and developme...
Open access
Research Article10.9734/ajeba/2026/v26i102408
Supriya Toppo, Nikky Martha Murmu, Priyansi Bhengra, Akancha Xalxo, Shabnam Kandulna, Rose Ravina Ekka, Nisha Kumari, Prity Dungdung, Ankita Baghwar, Namrata Khalkho, Narendra Singh & Ajay Kumar·Asian Journal of Economics, Business and Accounting·2026
Micro, Small and Medium Enterprises (MSMEs) play a vital role in Jharkhand's economic development and employment generation. However, attracting and retaining skilled employees remains a major challenge because of increasing competition in the labour market. This study examines t...
Open access
Research Article10.9734/ajeba/2026/v26i102407
The growing number of investors in the Indonesian capital market highlights the need for analytical methods that support accurate investment decision-making. Conglomerate stocks have complex characteristics due to business diversification across sectors, making their price moveme...
Open access
Research Article10.9734/ajeba/2026/v26i102406
Dark night skies are increasingly recognised as a scarce environmental, scientific and cultural resource, and astrotourism, defined here as travel motivated wholly or partly by the observation and interpretation of the night sky and related celestial phenomena, has been promoted...
Open access
Research Article10.9734/ajeba/2026/v26i102403