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All published articles 2323

Leveraging AI in Finance as a Catalyst for Improving Financial Literacy and Reducing NPAs

Ankita Upadhayay & Jyoti Bhargava · Asian Journal of Economics, Business and Accounting · 2025

Purpose: This study explores how artificial intelligence (AI) can serve as a catalyst for enhancing financial literacy and indirectly reducing Non-Performing Assets (NPAs) across diverse populations. Financial literacy is essential for informed decision-making, yet many individua...

Open access Research Article 10.9734/ajeba/2025/v25i91982

Bridging Transitions: Knowledge Transfer Strategies as a Foundation for Succession Planning and Organizational Performance of Kitui County Government

John Mwanza Malii, Peter Sabwami Butali & Stephen Irura Ng’ang’a · Asian Journal of Economics, Business and Accounting · 2025

Organizational performance has been cited as a key concern for every organization. In the dynamically changing environment, succession planning is gaining popularity as a driver of organizational performance in the public sector. Despite growing interest in public sector reform,...

Open access Research Article 10.9734/ajeba/2025/v25i91979

Understanding the Growth Trajectory in Haryana’s Agriculture: A Sectoral Analysis

Deepakshi Gupta · Asian Journal of Economics, Business and Accounting · 2025

Haryana, recognized as India's 'Bread Basket' and 'Land of Gold', is achieving significant advancements in its agricultural sector. In 2025, India’s agriculture sector contributed approximately 15-18 percent in its GDP. In Haryana the contribution of agriculture sector has recode...

Open access Research Article 10.9734/ajeba/2025/v25i91977

A Study of Consumers’ Perception Towards Yoghurt of Bogura: Evidence from Bangladesh

Fahmida Sharmin, Sarah Yasmin, Esrat Jahan, Md Mojammel Haque, B.M. Ariful Haque & Md Abdullah Al Noman · Asian Journal of Economics, Business and Accounting · 2025

Background: Fermented dairy products like yoghurt are widely enjoyed worldwide, and a global survey across 16 countries ranked yoghurt among the top 15 most-consumed dairy items, with the highest intake noted in Western Asia and the Middle East. In Bangladesh, yoghurt is valued f...

Open access Research Article 10.9734/ajeba/2025/v25i91978

Role of Mobile Savings Services in Accelerating Financial Inclusion in Nsiika Town Council, Buhweju District, Uganda

Olorunnisola Abiola Olubukola, Aine Oman, Manyange Micheal, Olaiya Sanya Peter & Matovu Juma · Asian Journal of Economics, Business and Accounting · 2025

Financial inclusion is essential for all individuals in the community reflecting affordability, accessibility and reliability of financial services particularly in Nsiika town council, Buhweju district, Uganda where the levels of financial inclusion are still very low with only 1...

Open access Research Article 10.9734/ajeba/2025/v25i91974

Internal Control Systems and Financial Performance of National Water and Sewerage Corporation in Fort Portal City, Uganda

Asiimwe Pearl, Manyange Michael & Nyambane David · Asian Journal of Economics, Business and Accounting · 2025

The problem of study was the decline in financial performance of NWSC Fort portal City branch, characterized by low revenue, increase in illegal water connections, low bills collection ratio and decline in new water connections. The concept of financial performance has undergone...

Open access Research Article 10.9734/ajeba/2025/v25i91975

Exploring How Risk-Weighted Capital, Credit Risk and Liquidity Risk Shape Bank Performance

Tunde Ayinuola · Asian Journal of Economics, Business and Accounting · 2025

This study reinforces the pivotal role of banks in fostering financial stability and economic growth. Using a balanced panel dataset of 12 banks from 2010 to 2023, it examines the impact of risk-weighted capital, credit risk, and liquidity risk on the performance of Nigerian bank...

Open access Research Article 10.9734/ajeba/2025/v25i91976

Financial Distress Prediction in Indonesian Companies Using Artificial Neural Networks (ANN)

Rini Lestari, Lasmanah & Nizfa Shakil Fasya · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study aims to predict financial distress in hotel, restaurant, and tourism subsector companies listed on the Indonesia Stock Exchange using artificial neural networks (ANN) and to examine the influence of financial ratios—current ratio (CR), return on assets (ROA), ear...

Open access Research Article 10.9734/ajeba/2025/v25i91973

Exploratory Study of Co-location in Value Creation and Capacity Building: A Case Study of SMEs in the Mobile Device and Culinary Business Sector in Padang City, Indonesia

Ratu Fathia Rasyid, Hafiz Rahman & Rahmi Fahmy · Asian Journal of Economics, Business and Accounting · 2025

Aims: While the benefits of co-location for SMEs are widely acknowledged, the specific mechanisms through which value is created and capacity is built often differ across sectors, a gap this study addresses. This research comparatively analyzes how co-location influences value cr...

Open access Research Article 10.9734/ajeba/2025/v25i91970

Does Good Governance Drive Economic Growth in India? Evidence from the ARDL Bounds Testing Approach

Ayushi Vashistha & C.R. Bishnoi · Asian Journal of Economics, Business and Accounting · 2025

This study examines the influence of good governance on economic growth in India using annual data from 1996 to 2022. Economic growth, measured through per capita GDP, is analysed in relation to governance indicators: control of corruption, political stability and voice and accou...

Open access Research Article 10.9734/ajeba/2025/v25i91971

Awareness and Impact of the Pradhan Mantri Mudra Yojana (PMMY) on Women MSME Entrepreneurs in Chhattisgarh, India

Simmi Gahlot, Nidhi Monika Sharma & Ravish Kumar Soni · Asian Journal of Economics, Business and Accounting · 2025

The Pradhan Mantri Mudra Yojana (PMMY) is a government initiative designed to provide financial assistance to micro and small enterprises, with a particular focus on encouraging entrepreneurship among women entrepreneurs. By extending credit to underserved segments, MUDRA seeks t...

Open access Research Article 10.9734/ajeba/2025/v25i91969

The Influence of Digital Communication and Mobile Banking Services on Customer Satisfaction at Bank Mandiri

Agnes Monica, Markoni Badri & M. Yusuf · Asian Journal of Economics, Business and Accounting · 2025

This study aims to examine the influence of digital communication and mobile banking services on customer satisfaction, with Bank Mandiri customers in Palembang City serving as the research object. Utilizing a quantitative approach, data were gathered through a questionnaire dist...

Open access Research Article 10.9734/ajeba/2025/v25i91968

AI-Powered E-Marketing Strategies and Their Influence on Consumer Purchase Decisions in Digital Shopping: Evidence from South India

P. Parimaladevi & M. Manjula · Asian Journal of Economics, Business and Accounting · 2025

Artificial intelligence (AI)-enabled customer e-marketing has driven the overall growth in digital commerce and has changed how consumers enjoy their shopping experience globally. This paper explores how modern applications of AI in marketing practices, like personalization, reco...

Open access Research Article 10.9734/ajeba/2025/v25i91966