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All published articles 2323

Perceived Environmental Effort and Sustainable Last-mile Delivery: Examining Their Effects on Green Purchasing Attitudes and Willingness to Pay a Premium

Md. Shams Mukhtar & B. L. Uthraa · Asian Journal of Economics, Business and Accounting · 2026

Last-mile delivery (LMD) has become a visible sustainability interface through which consumers evaluate firms’ environmental commitment, service value and price justification in logistics-service contexts. This study examines how Perceived Environmental Effort (PPE) influences La...

Open access Research Article 10.9734/ajeba/2026/v26i72324

Stock Market Reactions to MSCI Market Accessibility and Market Classification Announcements: Evidence from Indonesia

Ghea Revina Wigantini · Asian Journal of Economics, Business and Accounting · 2026

Background: Global index providers such as MSCI influence international investment decisions by  assessing market accessibility and classification, which may affect investor expectations and stock-price movements. Aims: This study examines the reaction of the Indonesian stock mar...

Open access Research Article 10.9734/ajeba/2026/v26i72325

Research on the Impact of Digital Inclusive Finance on Industrial Green Development Efficiency

Fayao Wang & Jun Mao · Asian Journal of Economics, Business and Accounting · 2026

Aims: To quantify industrial green development efficiency across 30 Chinese provinces from 2010 to 2024 and examine how digital inclusive finance affects this efficiency, with particular attention to the underlying mechanisms, heterogeneity across regions and firm types, and key...

Open access Research Article 10.9734/ajeba/2026/v26i72326

Behavioral Biases and Investment Decisions: Analyzing the Influence of Heuristics, Prospects and Planned Behavior on Retail Investors

Upasana Gutt & Fiza Bhateja · Asian Journal of Economics, Business and Accounting · 2026

Background: Behavioural finance challenges the assumption of fully rational investment decisions by showing that cognitive biases can shape how retail investors evaluate risk, information and market opportunities. In this context, integrating behavioural biases with the Theory of...

Open access Research Article 10.9734/ajeba/2026/v26i72323

Factors Determining Labour Productivity Across Indian States: Evidence from the Industrial Sector

Gaganpreet Kaur Kaushal · Asian Journal of Economics, Business and Accounting · 2026

Regional industrial growth depends partly on the efficiency with which labour and capital are used in the production process. This study examines the factors associated with labour productivity in the industrial sector across 21 Indian states. Using secondary data from published...

Open access Research Article 10.9734/ajeba/2026/v26i72322

The Influence of Social Media Marketing on Consumer Purchase Intention and Brand Loyalty in the Indian Banking Sector

Prapti Gautam & Ajay Kumar Dogra · Asian Journal of Economics, Business and Accounting · 2026

Background: Social media has become an important communication and relationship-management channel for banks, particularly in-service contexts where trust, responsiveness and customer engagement influence behavioural outcomes. In India, however, limited empirical evidence explain...

Open access Research Article 10.9734/ajeba/2026/v26i72320

Greenwashing in ESG Practices of Business Entities: Concept Evolution, Detection Patterns, and Research Agenda

Sih Indri Yuniasari & Lilik Purwanti · Asian Journal of Economics, Business and Accounting · 2026

This study presents a systematic literature review of greenwashing within Environmental, Social, and Governance (ESG) practices of business entities. The aim is to map the conceptual evolution of greenwashing in the ESG context, identify detection patterns used in empirical resea...

Open access Research Article 10.9734/ajeba/2026/v26i72321

Supply Chain Management Practices, Innovation and Sustainability Performance Among Manufacturing Firms in North Rift Region

Jacob Kimutai Cheruiyot, Yusuf Kibet & Joyce Komen · Asian Journal of Economics, Business and Accounting · 2026

This study examined the moderating role of innovation in the relationship between supply chain management practices and sustainability performance among manufacturing firms in the North Rift Region of Kenya. The study focused on lean, resilient and green supply chain management p...

Open access Research Article 10.9734/ajeba/2026/v26i72319

Socioeconomic Determinants of Poverty Levels in Kenya: Evidence from the Structural Drivers of Development and Inequality

Oscar Ombidi, Simeon Nganai & Thomas Agak · Asian Journal of Economics, Business and Accounting · 2026

This study examined the socioeconomic determinants of poverty levels in Kenya using annual time-series data for 1990-2024. Poverty was measured using the poverty headcount ratio at the international poverty line of $2.15 a day in 2017 purchasing power parity. The analysis focused...

Open access Research Article 10.9734/ajeba/2026/v26i72318

Artificial Intelligence and Machine Learning for Payroll Fraud Detection in the United States Public Sector Payroll Systems: A Scoping Review

Regina Debrah, Matthew Oman-Amoako & Ebenezer Tetteh · Asian Journal of Economics, Business and Accounting · 2026

Payroll fraud remains a significant concern in United States public sector payroll systems because it may lead to financial loss, weaken accountability, and reduce public trust in public financial management. This scoping review maps available evidence on the application of artif...

Open access Research Article 10.9734/ajeba/2026/v26i72317

Examining Explorative and Exploitative Approaches of International Entrepreneurship in the Sustainability Performance of Food and Beverage: Evidence from Multinational Companies in Nigeria

Daisi Omidiji, Ope Adesanya, Ugochukwu Nwajoku, Owolabi Lateef Kuye, Malgit Amos Akims & Ibrahim Khalil Gaga · Asian Journal of Economics, Business and Accounting · 2026

Sustainability performance has become a key concern for multinational enterprises operating in emerging economies, where firms face economic constraints, social expectations and environmental risks. This study examines how explorative and exploitative entrepreneurship influence t...

Open access Research Article 10.9734/ajeba/2026/v26i72315

Exploring the Role of Storytelling in Expanding Market Reach of Digital MSMEs: A Bibliometric Analysis of Marketing Communication Research

Mayla Surveyandini · Asian Journal of Economics, Business and Accounting · 2026

This study aims to map the development of research on storytelling in marketing communications related to the expansion of market reach for digital MSMEs. This study uses a bibliometric analysis approach to identify research trends, thematic structures, and relationships between...

Open access Research Article 10.9734/ajeba/2026/v26i72316

Corporate Governance, Innovation Incentives and Firm Performance: A Critical Synthesis of Empirical Research

Deepika Kathuria & Sanket Vij · Asian Journal of Economics, Business and Accounting · 2026

The relationship between corporate governance mechanisms, research and development (R&D) investment, and firm performance occupies a central but contested position in contemporary financial economics, accounting, and management research. This article provides a comprehensive...

Open access Research Article 10.9734/ajeba/2026/v26i72314

Foreign Capital Flows and Economic Growth: Evidence from Sub-Saharan Africa

Obed Kerimu, Issac’s Kemboi & Yabesh Kongo · Asian Journal of Economics, Business and Accounting · 2026

This study examines the relationship between foreign capital flows and economic growth in Sub-Saharan Africa using panel data covering 32 countries over the period 2000–2023, yielding 766 country-year observations. The analysis focuses on four key external financial flows: foreig...

Open access Research Article 10.9734/ajeba/2026/v26i72313