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All published articles 1141

Foreign Direct Investment in India: A Time Series Analysis and Forecasting Using ARIMA Model

Haneesh P, Rahul K, Haseena VA & Jincy VK · South Asian Journal of Social Studies and Economics · 2026

Foreign Direct Investment (FDI) plays a vital role in the economic development of emerging economies like India. It has driven growth through inflow of capital, new and advanced technology, and management expertise to various sectors. This study is an attempt to investigate the v...

Open access Research Article 10.9734/sajsse/2026/v23i11242

A Macro-learning Model for SPA Oukup Karo Based on Tutorial Videos: Enhancing Competence and Preserving Local Cultural Heritage

Muhdi Kurnia, Muhammad Amin, Netty Juliana, Kinanti Wijaya, Dina Ampera & Sarwa · South Asian Journal of Social Studies and Economics · 2026

This study develops and evaluates a macro-learning model for SPA Oukup Karo training using tutorial videos to enhance trainee competence while preserving Karo cultural heritage. The study employed a research and development (R&D) approach using the 4D model (Define–Design–Dev...

Open access Research Article 10.9734/sajsse/2026/v23i11243

The Impact of Social Media Influencers on Online Purchase Decisions

Fadumo Farah ISMAIL & Alev Dilek AYDIN KORPES · South Asian Journal of Social Studies and Economics · 2026

This qualitative and documentary research explores the current academic literature to understand how social media influencers impact online purchasing choices. It specifically highlights pivotal characteristics of influencers, including credibility, authenticity, expertise, and p...

Open access Research Article 10.9734/sajsse/2026/v23i11244

Analysis of Regional Development Strategies Based on Leading Sectors in Babussalam District, Aceh Tenggara Regency

Edo Muhammad Arif, Satia Negara Lubis & Sinar Indra Kesuma · South Asian Journal of Social Studies and Economics · 2026

This study identifies leading economic sectors and formulates regional development strategies for Babussalam district, Aceh Tenggara Regency, Indonesia. Using secondary GRDP data (2020–2024) and stakeholder interviews, we apply the Location Quotient (LQ), Klassen Typology, and SW...

Open access Research Article 10.9734/sajsse/2026/v23i11238

Strategic Design for Terminal Planning in Doloksanggul, Humbang Hasundutan Regency

Eric Julian Pasaribu, Dwi Lindarto Hadinugroho & Achmad Siddik Thoha · South Asian Journal of Social Studies and Economics · 2026

This study aims to assess the need for, and to formulate a planning strategy for, the development of a passenger terminal in Doloksanggul, Humbang Hasundutan Regency, as an instrument to improve connectivity and support local economic development. The analysis focuses on (i) the...

Open access Research Article 10.9734/sajsse/2026/v23i11239

The Mediating Role of Organizational Citizenship Behavior on the Effects of Organizational Justice and Motivation on Employee Performance

Nia Nurmayanti, Alfato Yusnar Kharismasyah, Tri Septin Muji Rahayu & Erny Rachmawati · South Asian Journal of Social Studies and Economics · 2026

Aims: This study aims to examine the effects of Motivation and Organizational Justice on Employee Performance, with Organizational Citizenship Behavior as a mediating variable. Study design:  The research employed a quantitative approach using survey-based method. Place and Durat...

Open access Research Article 10.9734/sajsse/2026/v23i11240

An Empirical Analysis of the Franc Zone Using Optimal Currency Area Criteria

Jean René MBOMPIEZE & Nessa Hamidou Bangawa · South Asian Journal of Social Studies and Economics · 2026

This study examines the economic viability of the franc zone (CEMAC and UEMOA) in light of the theory of optimal currency areas (OCA) initiated by Mundell (1961). The main objective is to determine whether this monetary union constitutes a “union of convenience” inherited from hi...

Open access Research Article 10.9734/sajsse/2026/v23i11237

Community Participation in Strengthening an Independent Village-Owned Enterprise (BUMDes) in Sekip Village, Deli Serdang Regency, Indonesia

Sasmitha Fibrianty, Satia Negara Lubis & Dwi Lindarto Hadinugroho · South Asian Journal of Social Studies and Economics · 2026

This study analyses the strategic position and development direction of the Village-Owned Enterprise (BUMDes) Al Barokah Sekip in supporting village self-reliance through business strengthening based on local potential. The study employs a qualitative descriptive case-study desig...

Open access Research Article 10.9734/sajsse/2026/v23i11236

Time Use and Monetary Valuation of Unpaid Work among Working and Non- Working Rural Women in Deokali Block, Uttar Pradesh, India

Sheela Yadav & Nidhi Sharma · South Asian Journal of Social Studies and Economics · 2026

Women contribute considerably to a large part of an economy through their productive work, but their work is not recognized due to the inadequate definition of ‘economic activity' used in national income accounting. A significant section of the invisible work performed by rural w...

Open access Research Article 10.9734/sajsse/2026/v23i11235

Economic Empowerment and Livelihood Transformation of Indigenous Women in Bandarban District, Bangladesh

Md. Ashraful Islam, Md. Sohedul Islam & Md. Nasfiqul Islam · South Asian Journal of Social Studies and Economics · 2025

This study examines the economic empowerment and livelihood transformation of indigenous women in Bandarban District. A qualitative research design was employed, and data were collected through key informant interviews, in-depth household interviews, focus group discussions, and...

Open access Research Article 10.9734/sajsse/2025/v22i121234

Analysis of the Effectiveness of the Medan Station Road Overpass in Reducing Traffic Congestion in the Urban Core

Adelina Helmina Iriani, Sinar Indra Kesuma & Satia Negara Lubis · South Asian Journal of Social Studies and Economics · 2025

This study evaluates the effectiveness of the Medan Station Road Overpass in reducing traffic congestion in the urban core of Medan City (North Sumatra, Indonesia). Using a quasi-experimental Before–After design and mixed methods, we compared traffic performance before and after...

Open access Research Article 10.9734/sajsse/2025/v22i121233

Assessing the Challenges Faced by Women Gig Workers in the Malappuram District of Kerala, India: Logistic Regression Approach

Noushad Chengodan & Muhammed Jamsheer T P · South Asian Journal of Social Studies and Economics · 2025

The rapid expansion of the gig economy has opened new income opportunities for women in Kerala; however, it has also introduced a distinct set of challenges that remain insufficiently examined. This study empirically assesses the factors associated with the difficulties experienc...

Open access Research Article 10.9734/sajsse/2025/v22i121232

Strategic Model Development for Strengthening MSMEs and Enhancing Regional Economic Growth in West Kisaran District

Yoel Karunia Sianturi, Satia Negara Lubis & Sinar Indra Kesuma · South Asian Journal of Social Studies and Economics · 2025

This study formulates a strategic model to strengthen micro, small, and medium enterprises (MSMEs) in West Kisaran District, Asahan Regency, to improve competitiveness and increase their contribution to regional economic development. A mixed-methods design was applied, combining...

Open access Research Article 10.9734/sajsse/2025/v22i121229

Drivers of Digital Payment Growth in Emerging Economies: An Analytical Study of BRICS Nations

Ramesh Kumar · South Asian Journal of Social Studies and Economics · 2025

Aim: The paper investigates the motivators behind the use of digital payments in the BRICS countries (Brazil, Russia, India, China, and South Africa) and highlights the reasons why digital payments are growing at such a fast pace in these emerging markets. The study singles out t...

Open access Research Article 10.9734/sajsse/2025/v22i121230

Microfinance and Financial Inclusion and Financial Literacy: Evidence from Flagship Microfinance Initiatives

Shreya Pragati Kumari & Vikas Kumar · South Asian Journal of Social Studies and Economics · 2025

Aims: By analyzing national trends in SHG membership, PMJDY women account ownership, and financial literacy indicators, the research seeks to evaluate the role of microfinance in advancing women's financial inclusion and financial literacy in India. Study Design: Based solely on...

Open access Research Article 10.9734/sajsse/2025/v22i121231