Consumer Awareness, Product Recognition and Stated Willingness to Pay for GI-Tagged Agricultural Products: An Empirical Study
R. Ravikumar, S. Sanofia, S. Ragavendhar, G. Raghavi & K. Rajkumar · Journal of Scientific Research and Reports · 2026
This study assessed consumer awareness, recognition of individual GI-tagged agricultural products, perceptions of GI-related attributes, stated willingness to pay a premium, and preferred promotional channels among visitors to a GI-product consumer expo in Coimbatore, Tamil Nadu....
Open access
Research Article
10.9734/jsrr/2026/v32i104525