Analysis of Consumer’s Preference on Purchasing Fresh Fish (Case Study in Muara Baru Modern Fish Market, DKI Jakarta)
Josua Dwi Guna Gultom, Achmad Rizal, Walim Lili & Atikah Nurhayati · Asian Journal of Fisheries and Aquatic Research · 2021
The fisheries sector is one of the agricultural sub-sectors that has a role in providing food for the people of Indonesia. Consumers have behavior in purchasing fish in meeting their needs or desires to obtain a product. This study aims to analyze consumer preferences for the typ...
Open access
Research Article
10.9734/ajfar/2021/v15i430337