Information Communication Technology as a Strategic Resource in Enhancing Business Performance of Small Hotels in Ghana
Ivy Fosua Osei, Sharon Atakpa, Eric Paintsil & Adelaide Spio- Kwofie · Journal of Scientific Research and Reports · 2020
Information communication technology as a business-enhancing strategy to improve business is on the ascendancy. However, a survey in 2016 visualises that 70% of the hotels especially the small hotels across the globe follow the old marketing practices due to poor marketing. Ghana...
Open access
Research Article
10.9734/jsrr/2020/v26i730288