Information Communication Technology as a Strategic Resource in Enhancing Business Performance of Small Hotels in Ghana
Ivy Fosua Osei, Sharon Atakpa, Eric Paintsil, Adelaide Spio- Kwofie
Journal of Scientific Research and Reports · pp. 93–106 · Published 19 Aug 2020
10.9734/jsrr/2020/v26i730288Abstract
Information communication technology as a business-enhancing strategy to improve business is on the ascendancy. However, a survey in 2016 visualises that 70% of the hotels especially the small hotels across the globe follow the old marketing practices due to poor marketing. Ghana is not exempted from these strategies, as small hotels appears to be operating but in reality, are just adding to hotels number. With a population size of three hundred and sixty-nine, the study seeks to investigate the strategic uses of information communication technology as a resource and its influence on hotel business. The result from respondents indicates that, the strategic use of information technology as a resource by the small size hotels influence performance. Some of the business information communication technology impact is online reservations, communication with guests and improvement in service quality that leads to customer satisfaction. Above all, it offers many options for small hotels in capturing their market space online using information communication technology.
Cited by 1
1 citation reported by external sources — individual citing-article records aren't available to list yet.
Related research
- Tuberculosis: Interdisciplinary View and Representation Using Artificial Intelligence — shares topic coverage
- Perceived Barriers to Immunization and Effective Strategies for Improving Uptake among Parents and Caregivers in Yobe State, Nigeria — shares topic coverage
- Assessment of the Cost-Benefits of Climate Change Adaptation Strategies of Cassava-Based Farmers in Southern Nigeria — shares topic coverage
- Constraints Faced by Farmers due to COVID-19 Disruptions on Agricultural Activities in Nalgonda District of Telangana, India — shares topic coverage
- The Challenges of New Product Development in a Developing Economy — shares topic coverage
Article metrics
Real usage data collected on this platform.
0
Page views
0
PDF downloads
0
Outbound clicks
1
Citations
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
No views recorded yet.
Traffic sources
Referring site, by host.
No traffic recorded yet.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.