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Asian Journal of Economics, Business and Accounting

Published by SCIENCEDOMAIN international · ISSN (electronic) 2456-639X

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2,323

Articles indexed

295

2026 articles

2,322

Open access

10,745

Citations (indexed)

Publications by year

Articles (2323)

Market Orientation and Firm Performance on Department Stores

Glaydyl C. Quimada, Hiester P. Ibarra & John Mark B. Lazaro · Asian Journal of Economics, Business and Accounting · 2024

This study aimed to examine the relationship between market orientation and firm performance in the context of department stores. A quantitative research design was used. The respondents of this study were the managers and supervisors working in the department stores in the munic...

Open access Research Article 10.9734/ajeba/2024/v24i61362

Audit Committee, Firm Size on Tax Avoidance: Profitability as a Mediator

Octa Ramadina Putri & Sulis Rochayatun · Asian Journal of Economics, Business and Accounting · 2024

Aims: This study investigates tax avoidance strategies in Indonesia's property and real estate industry, considering firm size, profitability, and audit committee as variables. Study Design:  A quantitative study is used to collect data that can be measured in numbers and analyse...

Open access Research Article 10.9734/ajeba/2024/v24i61363

Addressing Challenges and Promoting Development: Strategies for Health and Wellness Industry in Ethnic Regions

Tsaifa (TF) Yen · Asian Journal of Economics, Business and Accounting · 2024

China has entered an aging society. In order to respond to the aging society, government departments have successively introduced various pension policies since 2013 with an attempt to mitigate the impact of the aging society. Under this context, the health and wellness industry...

Open access Research Article 10.9734/ajeba/2024/v24i61361

Examining Firm Value Drivers: An Empirical Analysis of Property and Real Estate Companies on the Indonesian Stock Exchange

Heru Sulistiyo, Riana Sitawati, Sutono & Sudarman · Asian Journal of Economics, Business and Accounting · 2024

Aims: This study aims to investigate the impact of company size, leverage, and profitability on firm value using the price-to-book value (PBV) ratio as a proxy, focusing on property and real estate businesses listed on the Indonesia Stock Exchange (IDX). Study Design:  The resear...

Open access Research Article 10.9734/ajeba/2024/v24i61360

The Influence of Implementing Digital Marketing and Experiential Marketing on Brand Loyalty Mediated by Brand Trust

Israk Fabian Hasan, Budi Astuti & Anas Hidayat · Asian Journal of Economics, Business and Accounting · 2024

This research aims to examine the effect of implementing digital marketing and experiential marketing on brand loyalty through brand trust in coffee shops in the city of Yogyakarta, Indonesia. In this research, the population used was coffee shop customers in the city of Yogyakar...

Open access Research Article 10.9734/ajeba/2024/v24i61359

International Trade, Institutional Quality and Poverty Level: A Case Study of Nigeria Economy

Orisadare M. A. & Ayoade O. S. · Asian Journal of Economics, Business and Accounting · 2024

The study examined the differential and the interactive effects of disaggregated components of international trade and institutional quality on poverty level in Nigeria. The study employed ARDL Bound Test on the time series data spanning from 1981-2022. The findings of the study...

Open access Research Article 10.9734/ajeba/2024/v24i61358

Capital Asset Pricing Model: A Renewed Application on S&P 500 Index

John Kamwele Mutinda & Amos Kipkorir Langat · Asian Journal of Economics, Business and Accounting · 2024

This study employs the Capital Asset Pricing Model (CAPM) to analyze the risk-return relationship of a diversified portfolio of nine companies from technology, finance, and health sectors within the S&P 500 index sourced from Yahoo Finance. Utilizing daily stock returns data...

Open access Research Article 10.9734/ajeba/2024/v24i61356

Exchange Rate Volatility and Productivity in Nigeria: An Empirical Analysis

Monica A. Orisdare & Sodik Olofin · Asian Journal of Economics, Business and Accounting · 2024

The volatile movement in Nigeria’s exchange rate constitutes a severe headwind to the economic activity in the country and the eventual performance of productivity and economic growth. Therefore, this study sought to investigate the impact of exchange rate volatility on productiv...

Open access Research Article 10.9734/ajeba/2024/v24i61357

Examining the Influence of the Belt and Road Initiative on Jiangsu’s Outward Foreign Direct Investment: Trends, Drivers and Challenges

Yu Wu · Asian Journal of Economics, Business and Accounting · 2024

The proposal of “One Belt, One Road” has led to friendly political and economic cooperation between China and the countries along the route, and the “One Belt, One Road” strategy has had a great impact on the outward foreign direct investment of China and the countries along the...

Open access Research Article 10.9734/ajeba/2024/v24i61354

The Effect of the Fed Interest Rate Hikes on the Financial Crisis Evidence from Emerging Market Economices

Xinru Li · Asian Journal of Economics, Business and Accounting · 2024

The purpose of this paper is to systematically study the economic consequences of this policy adjustment by analysing in depth the five interest rate hike actions of the Federal Reserve and their chain reactions in emerging market economies, applying economic principles and metho...

Open access Research Article 10.9734/ajeba/2024/v24i61355