Aims: This study examines how pricing strategies, content preferences, and socio-economic and cultural factors influence consumer adoption, retention, and willingness to pay for over-the-top (OTT) platforms in emerging economies. Study Design: A descriptive, cross-sectional desig...
Open access
Research Article10.9734/ajeba/2025/v25i102028
This study examines the governance–growth nexus in an unbalanced panel of 30 upper-middle-income countries (1996–2023, 750 observations). Addressing a gap in the literature that has often overlooked this income group, the paper employs both static panel models (Pooled OLS, Fixed...
Open access
Research Article10.9734/ajeba/2025/v25i102024
Aims: This study examined the impact of employee relations on organizations performance in VETA – Mara region. The study was guided by following specific objectives; to examine the effect of communication on organizations performance, to examine the effect of employee’s engagemen...
Open access
Research Article10.9734/ajeba/2025/v25i102023
This study investigates the social challenges affecting the accessibility of financial products for Small and Medium Enterprises (SMEs) in Iringa Municipality, Tanzania. Despite SMEs being crucial to economic growth, they face significant barriers, particularly related to gender,...
Open access
Research Article10.9734/ajeba/2025/v25i102022
This study aims to explore how strategic intelligence affects sustainable marketing efforts. People now recognize that strategic intelligence - the ability to gather, examine, and apply information for smart choices - plays a key role in running sustainable businesses. We used a...
Open access
Research Article10.9734/ajeba/2025/v25i102019
This paper explores the dual role of Machine Learning (ML) in predicting consumer behavior within e-commerce. ML technologies have driven innovation by enabling personalized recommendations, targeted marketing, dynamic pricing, inventory optimization, and fraud detection—enhancin...
Open access
Research Article10.9734/ajeba/2025/v25i102020
With the growing emphasis on sustainability in modern business practices, this research set out to examine the main strategic factors that shape the long-term viability of supermarkets in Nairobi County. The study particularly focused on how marketing strategies and technological...
Open access
Research Article10.9734/ajeba/2025/v25i102021
The study explores the relationship between Official Development Assistance (ODA) and maternal mortality in 24 developing countries in the Asia-Pacific region. Despite significant progress in development in many high-income nations, developing countries still face persistent chal...
Open access
Research Article10.9734/ajeba/2025/v25i102016
Aims: This study examines the effect of Dividend Payout Ratio (DPR), Enterprise Resource Planning (ERP) implementation, and profitability measured by Return on Assets (ROA) on stock price volatility in companies listed on the Indonesia Stock Exchange (IDX). Study Design: A quanti...
Open access
Research Article10.9734/ajeba/2025/v25i102017
The discussion of this review of works in the field of earnings management explains the contemporary setting of this research topic by undertaking the means by which firms use it and the effect on quality of financial reporting. We combine findings of 30 studies on accrual-based...
Open access
Research Article10.9734/ajeba/2025/v25i102018