Women Entrepreneurship: An Instinctive Approach or Stroke of Luck

Abstract

Entrepreneurship, known for its dynamic nature, has traditionally been associated with men, while women were primarily seen as homemakers. However, the landscape is changing with urbanization, although rural areas still face significant challenges. Rural women are gradually breaking free from the constraints that confined them to their homes, and an increasing number of them are venturing into entrepreneurship. This study aimed to explore the motivations that drive rural women to become entrepreneurs, whether it arises from an intrinsic desire or external circumstances. The researchers focused on semi-urban revenue circles in the Rajkot district of Gujarat, where 150 women entrepreneurs were surveyed. The study found that women were primarily influenced by pushing factors rather than external circumstances. Additionally, it highlighted the crucial role played by family members in supporting women entrepreneurs in their business endeavors. As rural women continue to pursue entrepreneurship, they should not overlook the invaluable assistance provided by their families.