Improvement of Fish Smoking Tools and Smoked Fish Packaging and Digitalization of Marketing of Smoked Fish Products in Prigi, Trenggalek

Abstract

Indonesia has great potential in the maritime and fisheries sector. One of the areas that has great potential in the field of fisheries is the Prigi Trenggalek Waters. Prigi Trenggalek waters are one of the waters located in the southern route of Java Island and have a large fishing port in East Java. Fish products in the form of smoked fish are one of the mainstay products from Prigi. However, prigi people still rely on traditional smoking tools and packaging using newspapers and plastic bags. In addition, theconventional marketing strategy makes many smoked fish producers have a limited target market so that the profits produced are not optimal. Therefore, activities were carried out to improve fish smoking equipment, socialization of packaging designs and digital marketing counseling to improve the quality and sales of smoked fish in Prigi Village. The socialization was attended by the Prigi community, especially smoked fish SMEs in the Pasir Putih Prigi Beach area and its surroundings. Repair of fish smoking tools is carried out by replacing the charcoal used into several types of charcoal, then for smoked fish packaging it is replaced with a plastic vacuum. Then, the digitalization of smoked fish marketing is carried out by counseling the public about the use of several social media and e-commerce platforms to increase the sales scale of these SMEs.