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Research Article Open access CC BY 4.0

Gond Art and Cultural Transformation: From Village Walls to Global Galleries

Raj Kumar, Sanjeev Kumar

Asian Journal of Language, Literature and Culture Studies · pp. 686–697 · Published 31 Aug 2026

10.9734/ajl2c/2026/v9i3346

Abstract

Gond art, one of India's oldest Indigenous art traditions, reflects the rich cultural heritage, spiritual beliefs, and ecological worldview of the Gond tribe of central India. Traditionally created on the walls and floors of village homes during rituals and festivals, this vibrant art form has evolved into a globally recognised medium of artistic expression while preserving its deep connection to folklore, mythology, and nature. Characterised by intricate patterns, vivid colours, and symbolic representations of flora, fauna, and cosmic elements, Gond art serves as a visual narrative that preserves the community's oral traditions, collective memory, and cultural identity. This paper examines the historical evolution, thematic richness, and socio-cultural significance of Gond art, tracing its transformation from ceremonial wall paintings to contemporary canvas art. It explores the impact of industrialisation, globalisation, and commercialisation on Gond artists and their traditional practices, while highlighting the contributions of pioneering artists such as Jangarh Singh Shyam, who introduced Gond art to national and international audiences without compromising its cultural authenticity. The study also discusses the challenges posed by cultural appropriation, commercialisation, and changing market dynamics, alongside the role of cultural institutions and government initiatives in preserving this unique artistic heritage. The research adopts a qualitative and interdisciplinary methodology based on the analysis of historical records, scholarly literature, art catalogues, museum collections, and anthropological studies. Visual and contextual analyses are employed to interpret recurring motifs, artistic techniques, and the socio-cultural changes influencing Gond art. The study argues that Gond art is not merely an aesthetic tradition but also an important repository of Indigenous knowledge and India's intangible cultural heritage. It emphasises the need for stronger institutional support, effective cultural policies, and ethical market practices to protect Gond artists and preserve the authenticity of their artistic legacy. By highlighting the intersection of tradition and innovation, the paper contributes to a deeper understanding of Indigenous art and its continuing relevance in promoting cultural diversity, heritage conservation, and sustainable development.

Anthropology art history commercialization cultural appropriation folk art Gond Art Globalization heritage intangible signature pattern tribe tradition

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