An Analysis of Marketing Cost, Producer’s Share in Consumer’s Rupee and Market Efficiency of Marketing Channel of Prawn Fish in District Rohtak, Haryana

Abstract

Sent study was conducted in district Rohtak of Haryana state. In the investigation, 60 fish farmers, 5 traders, 5 wholesalers, 5 retailers and 10 consumers were taken. The most of produce of prawn was marketed to Andhra Pradesh, Tamil Nadu and Gujarat other states. The market chain from fishermen to consumers passes through a number of intermediaries: local traders, retailers and consumers. The presence of intermediaries or market functionaries leads to reduce the producer’s share in consumer’s rupee. There were three different marketing channel existed in the study area. For the marketing aspects analyzed by tabular and percentile analysis and the constraints faced by the sample farmers in prawn marketing were ranked using Garrett’s ranking technique were used in the study. The present study revealed that the average of market cost, market margin and price spread of channel’s was Rs,38, Rs.37 and Rs.75 per kg. The average producer’s share in consumer’s rupee is 85.68%. The average of market efficiency of existing channels was 8.67.